Your internet presence is a business card and information medium about your company in one place. Your website should therefore meet both requirements. But what content belongs on the website?
Build a website at the best
What are the most important criteria that it should meet? How is the navigation done? Do your website justice as an information medium. We will show you what you have to be aware of.
Your website is a business card and information medium about your company in one. For this reason, your website should also meet both requirements:
- Information medium: structure, content (= content) and usability (simple operation) are the factors that matter.
- Business card: attractive design as part of your company corporate design.
Structure of a website
Do your website justice as an information medium by creating the structure in such a way that the user can navigate through the content as logically and intuitively as possible.
The home page (“Homepage”) is the most important element of a website and should have a memorable and distinctive look. Clarity and clarity are essential criteria.
The visitor should be able to see at a glance which services or products your company offers. The customer has to recognize his benefit on the home page and his emotions should be directed in the direction you want.
The navigation should be structured in such a way that the visitor can access the following points on the first (or second) level.
- Home page
- Welcome & customer benefits in a nutshell
- Your company (history, key data, employees)
- Your offer (presentation of various offers or products)
- Services & service (presentation of various services)
- Contact details, contact form
- Newsletter option, registration form
- Areas for selected visitors (investors, partners, press, etc.)
It’s all about the contents
What content belongs on the website? Everything that is relevant to your target group. Since no visitor randomly visits your homepage, but either typed in your URL or found you through research in a search engine, users want tangible information.
Advertising material such as B. Advertisements, mailings or TV spots reach your target group without being asked, are only noticed “casually” and aim to draw attention to your company.
The focus of these media is always on attracting attention. It is different with the medium of the Internet: the target person has somehow noticed you and is now devoting himself to your website. She actively seeks information and wants to find it. Websites with “cryptic” content annoy the target people.
It is therefore not enough to simply put content from other media on the website and feed the user with marketing slogans.
Search engine optimized texts
Search engine optimization (SEO) starts with writing. It is important to incorporate the most important key words into the text and to structure the text in such a way that these key words can also be easily found by the search engines (keyword density).
Finding the right style of speech is a delicate matter that requires a lot of intuition and experience. Since it is more difficult to read complex content from the screen than from a book or brochure, it is important to use simple and precise words.
This is how you get the reader’s attention. Avoid duplicate or redundant words and use the same upper and lower case. Pointed lists are often easier to read than a long prose text. Turn unique visitors into regulars by trying to keep offering new, interesting content.
Integrate your web presence into the general appearance of your company. The website should never stand alone. It has to support the image of your company.
Present the company name and / or the logo in a reasonable size and in a prominent position. Recommendation: top left.
Use graphics to show real content, not just for decoration. Limit the number of fonts and text formatting such as size, color, etc. to as few variants as possible (2 font sizes, 2 font colors). Use high contrast text and background colors to make the font as legible as possible.
Technical requirements for your website
When it comes to the technical implementation of a website, the trend is towards “clear + simple”. Animated elements lose their meaning because they distract from the content.
Content management systems (CMS) are becoming more and more popular. In the past, programming skills were needed for simple text changes, but CMS systems enable anyone to post new or different texts and images on the Internet themselves.
Your advantage: your website is always up to date! A CMS only makes sense where a lot of content is updated regularly, at least once every 14 days.
Search engine optimization
Do you have a website? But is it also found? Your potential customers are actively looking for certain offers in search engines and you should be as far ahead as possible. The further your company is at the top of the list on Google & Co, the more visitors come to your website.